INSPIRATION, EDUCATION, AND PARTNERSHIP FOR food & beverage brands

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News From Fishwife, Elavi, B.T.R. NATION, Mike and Jen's Hot Cocoa, Nebula Snacks, GoodBelly, Cann, BamJam, Fila Manila and Rolling Pin Bakehouse.
Discover five top packaging design agencies that specialize in creating visually compelling and strategic packaging solutions to help CPG brands stand out on shelves and connect with consumers.

CPG News

News From Fishwife, Elavi, B.T.R. NATION, Mike and Jen's Hot Cocoa, Nebula Snacks, GoodBelly, Cann, BamJam, Fila Manila and Rolling Pin Bakehouse.
News from GEEM, Bawi Agua Fresca, Amazi Foods, PRES, Vitaminis, Cheekycocktails, Yummy Honey, Tia Lupita Foods, Health-Ade and The Good Food Collective.
News from Fortune Favors, Seal the Seasons, Jinx, MUD\WTR, PUR Spices, Welch’s Fruit Snacks and Balkan Bites.

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Educational Articles

Learn everything you need for building a CPG brand.

Discover five top packaging design agencies that specialize in creating visually compelling and strategic packaging solutions to help CPG brands stand out on shelves and connect with consumers.
From supermodel snacks to in-store drops, Pear helps you turn viral CPG moments into real-life retail action.
After years of enduring digital solitude post-pandemic, consumers are coming back to life - IRL, or "in real life," that is. And that includes everyday experiences like retail and grocery shopping.
On July 4, 2025, President Donald J. Trump officially signed the One Big Beautiful Bill Act into Law. This nearly 900-page piece of legislation is set to completely change the economic game for businesses and individuals nationwide.
In this article, we’ll walk through what’s in the template, how to use it, and when to start thinking about a dedicated inventory management system.
CPG marketers are rethinking their media spend when it comes to retail. Learn why top brands are investing in owned audiences to drive smarter growth.
Startups love a good software tool, and for good reason. Platforms like Shopify, Stripe, and various inventory tracking software’s make it easier to run the front end of your business. Now the back office? That’s another story.
This framework focuses on three critical pillars of digital advertising: Ad Messaging, Landing Page Design, and Offer. Here’s a breakdown on each that you can implement for your business.

Podcast

Startup To Scale is your resource for growing your food, beverage, and CPG company from a young startup to a successful business.

233. Go Solo or Find a Cofounder? Choosing Your Founding Path

232. Founder Stories: PSquared – Morgan Rucker and Olivia Stevermer

231. How TÖST Built Smarter Operational Systems

230. The New Way to get PR for CPG Brands

229. How to Drive Velocity in Whole Foods

228. Building a Brand While Raising a Baby: Minky Muffins’ Journey to Product-Market Fit

227. Stop Selling Ingredients, Start Selling Solutions How to Rethink Your CPG Brand Messaging

226. Tariffs, Deductions, and Margins: Stress Testing Your CPG Business

Webinars

Live conversations with CPG experts.

Upcoming

Aug 06 - 1:00 pm CDT

Logistics issues often go unnoticed—until they hit your bottom line. Whether it’s mislabeled SKUs, delayed fulfillment, or inefficient routing, small errors in your freight operations can lead to chargebacks, lost […]

Aug 27 - 1:00 pm CDT

Creating massive amounts of content doesn't have to be complicated or costly. In this webinar, we’ll show CPG founders and marketers how to easily scale content production using AI influencers—no […]

Past Webinar RECORDINGS

Founders are getting into more doors (Whole Foods, Thrive, etc.). This topic helps them avoid the operational and financial traps of scaling without systems in place.
How to improve visual appeal, messaging, and functionality to boost sales.
In this session, we reviewed real eCommerce websites to uncover how product photos and layout influence conversions. From homepage hero images to product page galleries, attendees received live feedback and actionable tips to elevate their visuals and boost sales.
Rebranding can make or break a CPG brand. In this session, Avidity Creative unpacked why many rebrands fail and shared practical strategies to ensure your next brand refresh builds equity instead of losing it.

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