279. How to Turn In-Store Demos Into Retail Sales
Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it. In this episode, I sit
This year’s industry report is designed to help you get an overview of the CPG Food and Beverage industry. It includes an analysis on average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2023.
The following topics are covered:
– Product Category and Attributes
– Sales
– Grocery and Retail
– E-Commerce
– Investment
– Sustainability
– Demographics
by downloading you agree to sign up for our Foodbevy weekly e-mail with resources and tools to grow your business.
Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it. In this episode, I sit

News from ōku, Crafty Ramen, Relly’s Good Coffee, Ava’s Pet Palace, NOON, Mitra9, Sababa Foods, GOOD GOOD, Little Spoon, Huel, 5-hour ENERGY, Welch’s Fruit Snacks, Royce+Reign, French’s and Kidfresh.

This article helps CPG founders understand how to write clear, buyer-focused outreach e-mails that communicate category fit, retail readiness, traction, and a simple next step. It also explains how strong sales materials, thoughtful follow-up, and preparation for buyer conversations can improve the path from first e-mail to shelf opportunity.
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