In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We explore why some packaging redesigns hurt
News updates from Bizzy Coffee, Harken Sweets, Queen St. Bakery, Loonen, Oval Coffee Roasters, Kidfresh, Soupergirl, Khloud, H2Glow, Cygnet Gin, Fortune Favors, Sauz, Atomic, Something & Nothing, Recess, and Lil’ Gourmets.
One press feature can do more than build buzz. When used strategically, it can open doors to retail buyers, strengthen sales outreach, fuel social content, attract creators, and create even more media opportunities.
The online the community for food and beverage founders
