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How to Reach High-Value Consumers Without Breaking the Bank

October 13, 2021 @ 11:00 am - 12:00 pm CDT

Digital vs. traditional product sampling in 2021 

For food and beverage brands, few tactics are more valuable in boosting brand awareness and long-term brand advocacy than the art of sampling. The COVID-19 pandemic condensed years of eCommerce growth into a few months and sampling strategies, just like everything else, have transformed. In this webinar we will go over: 

  1. How to make at-home sampling accessible, affordable and measurable for emerging brands.
  2. How to keep your sampling strategy agile and flexible as we move into 2022 as consumers are still adopting new habits (75% of consumers said they prefer shopping and trying products at home).
  3. How to adopt digital product trial methods that meet consumers exactly where they are and diminish in-store sampling challenges like staffing, complex installations, and monitoring the user experience 
  4. How to target new audiences, gain consumer insights and scale your sampling efforts at a cost on par with untargeted traditional sampling

Join Sampler’s CEO & Founder, Marie Chevrier, to learn how you can gather the data and insights you need to build profitable one-to-one relationships with your highest-value consumers.

Details

Date:
October 13, 2021
Time:
11:00 am - 12:00 pm CDT
Cost:
Free
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