
260. Building It Better the Second Time: Scaling a Smarter CPG Brand
In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than
For food and beverage brands, few tactics are more valuable in boosting brand awareness and long-term brand advocacy than the art of sampling. The COVID-19 pandemic condensed years of eCommerce growth into a few months and sampling strategies, just like everything else, have transformed.
In this webinar we will go over:
1) How to make at-home sampling accessible, affordable and measurable for emerging brands.
2) How to keep your sampling strategy agile and flexible as we move into 2022 as consumers are still adopting new habits (75% of consumers said they prefer shopping and trying products at home).
3) How to adopt digital product trial methods that meet consumers exactly where they are and diminish in-store sampling challenges like staffing, complex installations, and monitoring the user experience
4) How to target new audiences, gain consumer insights and scale your sampling efforts at a cost on par with untargeted traditional sampling Join Sampler’s CEO & Founder, Marie Chevrier, to learn how you can gather the data and insights you need to build profitable one-to-one relationships with your highest-value consumers.
In-person product sampling is still really challenging. If you’re looking to increase trial, checkout Sampler as an option to get your product delivered to potential customers at home.
Sampler is the trusted digital product sampling platform for some of the world’s leading brands, including Reese, Kashi, Pipcorn, and more.
With Sampler you can build smarter sampling programs that reach the right people and drive more sales, fast, here’s how it works:

In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than

News from Khloud, sun noodle, Daddy’s Homemade LLC, Michaels of Brooklyn, Lucky Energy Beverage, Bovita Health, SIMPLi, Tate’s Bake Shop, Create Wellness, Righteous Gelato and Something Sweet.

This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.
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