For food and beverage brands, few tactics are more valuable in boosting brand awareness and long-term brand advocacy than the art of sampling. The COVID-19 pandemic condensed years of eCommerce growth into a few months and sampling strategies, just like everything else, have transformed.
In this webinar we will go over:
1) How to make at-home sampling accessible, affordable and measurable for emerging brands.
2) How to keep your sampling strategy agile and flexible as we move into 2022 as consumers are still adopting new habits (75% of consumers said they prefer shopping and trying products at home).
3) How to adopt digital product trial methods that meet consumers exactly where they are and diminish in-store sampling challenges like staffing, complex installations, and monitoring the user experience
4) How to target new audiences, gain consumer insights and scale your sampling efforts at a cost on par with untargeted traditional sampling Join Sampler’s CEO & Founder, Marie Chevrier, to learn how you can gather the data and insights you need to build profitable one-to-one relationships with your highest-value consumers.
In-person product sampling is still really challenging. If you’re looking to increase trial, checkout Sampler as an option to get your product delivered to potential customers at home.
Sampler is the trusted digital product sampling platform for some of the world’s leading brands, including Reese, Kashi, Pipcorn, and more.
With Sampler you can build smarter sampling programs that reach the right people and drive more sales, fast, here’s how it works:
In this episode, Sigi Hale, Ph.D., Head of Consumer Insights and Testing, explains the neuroscience behind shopper recognition, brand familiarity, and buying behavior. We explore why some packaging redesigns hurt
News updates from Bizzy Coffee, Harken Sweets, Queen St. Bakery, Loonen, Oval Coffee Roasters, Kidfresh, Soupergirl, Khloud, H2Glow, Cygnet Gin, Fortune Favors, Sauz, Atomic, Something & Nothing, Recess, and Lil’ Gourmets.
One press feature can do more than build buzz. When used strategically, it can open doors to retail buyers, strengthen sales outreach, fuel social content, attract creators, and create even more media opportunities.
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