AI makes video creation faster, but more content doesn’t always mean better content. Discover three types of AI videos that can help CPG brands entertain audiences, explain products more clearly, and bring creative ideas to life without the cost and complexity of traditional production.

PR can build credibility, open doors with retailers, and create real momentum but only when a brand is ready for it. Too many CPG companies invest in press before their positioning, distribution, and strategy are strong enough to turn attention into growth. Here’s how to know when PR is actually worth the investment.